Cameras and microphones - they are everywhere and they can determine your image and reputation. A minute-long media interview can literally make it or break it for you. What to say and how to say it? How to behave in front of a camera and what (not) to wear? Can our body language and facial expressions clash with our words? How do we gain credibility? Our media training and dry-run press conferences have been attended by CEOs, managers, business people, spokespersons, lawyers and local-authority officials. They gained the practical tools to communicate and engage with the media in their everyday work and not only in crisis situations.